{"id":1620,"date":"2026-05-23T18:37:31","date_gmt":"2026-05-23T16:37:31","guid":{"rendered":"https:\/\/eliasjildestedt.com\/?p=1620"},"modified":"2026-05-23T18:56:22","modified_gmt":"2026-05-23T16:56:22","slug":"meet-the-erba-gold","status":"publish","type":"post","link":"https:\/\/eliasjildestedt.com\/en\/meet-the-erba-gold\/","title":{"rendered":"MEET THE ERBA GOLD"},"content":{"rendered":"<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:113px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 data-wp-context---core-fit-text=\"core\/fit-text::{&quot;fontSize&quot;:&quot;&quot;}\" data-wp-init---core-fit-text=\"core\/fit-text::callbacks.init\" data-wp-interactive data-wp-style--font-size=\"core\/fit-text::context.fontSize\" class=\"wp-block-heading has-text-align-left has-fit-text has-ti-accent-secondary-color has-text-color has-link-color wp-elements-68a992294b792cf7778e4e411ab24181\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">MEET THE <br>erba gold<\/h2>\n\n\n\n<p class=\"has-ti-fg-color has-text-color has-link-color wp-elements-5a9c608937391e4925dfa646c4f03d06\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><strong>Educational case: <\/strong>Produktfilm f\u00f6r Erba Gold<br><strong>Educationel client:<\/strong> Xerjoff<\/p>\n\n\n\n<p class=\"has-ti-fg-color has-text-color has-link-color wp-elements-59bd955b3e9052baaeb501dc21edfaec\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><strong>Assignment: <\/strong>Conceptual case made in education.<\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-top-width:1px\">\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div id=\"main-grid\" class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-fb74617f wp-block-group-is-layout-grid block-visibility-hide-medium-screen block-visibility-hide-small-screen\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:0;padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group wp-container-content-736e896d is-layout-constrained wp-container-core-group-is-layout-11d5d62e wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:0\">\n<div class=\"wp-block-group has-ti-bg-inv-color has-text-color has-link-color wp-elements-391d5f29f790970e3d1d11e838f42d8e is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-style-text-annotation has-base-color has-text-color has-link-color has-small-font-size wp-elements-6dec0540d071888b7ea6e0e90724928b\">INTRODUCTION<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div style=\"height:89px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-ti-accent-secondary-color has-text-color has-link-color wp-elements-bd383a39c5a9a7f207473d4f9be2f514\">MEET<\/h2>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7eea9941\"><\/div>\n<\/div>\n\n\n\n<p class=\"is-style-text-subtitle has-ti-fg-color has-text-color has-link-color wp-elements-272e4944655289660803ae9b2be3ceff\">As a final project in the film- and animations course, we made a concept for a product film for the Italian luxury perfume brand Xerjoff's perfume Erba Gold.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full wp-container-content-736e896d\"><img decoding=\"async\" src=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoff1-ezgif.com-resize-video-2.mp4\" alt=\"\" class=\"wp-image-1678\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default wp-container-content-ab356492\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"955\" height=\"509\" src=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild2.jpg\" alt=\"\" class=\"wp-image-1682\" srcset=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild2.jpg 955w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild2-300x160.jpg 300w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild2-768x409.jpg 768w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild2-18x10.jpg 18w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1031\" height=\"571\" src=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild1-2.jpg\" alt=\"\" class=\"wp-image-1683\" srcset=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild1-2.jpg 1031w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild1-2-300x166.jpg 300w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild1-2-1024x567.jpg 1024w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild1-2-768x425.jpg 768w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild1-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1031px) 100vw, 1031px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full wp-container-content-736e896d\"><img decoding=\"async\" src=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/ezgif.com-resize-video-2.mp4\" alt=\"\" class=\"wp-image-1679\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group wp-container-content-736e896d is-layout-constrained wp-block-group-is-layout-constrained\">\n<blockquote class=\"wp-block-quote is-style-default has-ti-fg-color has-text-color has-link-color wp-elements-2c2173c03867a4166908c83507f8a541 is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left is-style-text-annotation has-ti-fg-color has-text-color has-link-color has-small-font-size wp-elements-87092ac22530f7a550c3ddc2b5d86588\">KONCEPTET<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:96px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-ti-fg-color has-text-color has-link-color wp-elements-c31fae4ffe585eba415b73dc670527cb\">Unique but essential<\/h2>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-ti-fg-color has-text-color has-link-color has-normal-font-size wp-elements-3a6bdb6ef1b1fb8f0ea0ffd84fb173a6\" style=\"padding-right:var(--wp--preset--spacing--60)\">The concept was to introduce the perfume as a unique, elegant and prestigious scent, and in this way reach perfume nerds. They would feel that Erba Gold is essential to their collection. <\/p>\n\n\n\n<div style=\"height:83px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full wp-container-content-736e896d\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"378\" src=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild3.jpg\" alt=\"\" class=\"wp-image-1684\" srcset=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild3.jpg 665w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild3-300x171.jpg 300w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild3-18x10.jpg 18w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full wp-container-content-736e896d\"><img decoding=\"async\" src=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/ezgif.com-resize-video-3.mp4\" alt=\"\" class=\"wp-image-1685\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full wp-container-content-ba7fdeb7\"><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"390\" src=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/ezgif.com-video-to-gif-converter.gif\" alt=\"\" class=\"wp-image-1688\"\/><\/figure>\n<\/div>\n\n\n\n<div id=\"main-grid\" class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-fb74617f wp-block-group-is-layout-grid block-visibility-hide-large-screen\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:0;padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-full wp-container-content-ba7fdeb7\"><img decoding=\"async\" src=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoff1-ezgif.com-resize-video-2.mp4\" alt=\"\" class=\"wp-image-1678\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group wp-container-content-ba7fdeb7 is-layout-constrained wp-container-core-group-is-layout-11d5d62e wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:0\">\n<div class=\"wp-block-group has-ti-bg-inv-color has-text-color has-link-color wp-elements-391d5f29f790970e3d1d11e838f42d8e is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-style-text-annotation has-base-color has-text-color has-link-color has-small-font-size wp-elements-6dec0540d071888b7ea6e0e90724928b\">INTRODUCTION<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div style=\"height:89px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-ti-accent-secondary-color has-text-color has-link-color wp-elements-bd383a39c5a9a7f207473d4f9be2f514\">MEET<\/h2>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7eea9941\"><\/div>\n<\/div>\n\n\n\n<p class=\"is-style-text-subtitle has-ti-fg-color has-text-color has-link-color wp-elements-272e4944655289660803ae9b2be3ceff\">As a final project in the film- and animations course, we made a concept for a product film for the Italian luxury perfume brand Xerjoff's perfume Erba Gold.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default wp-container-content-ba7fdeb7\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"955\" height=\"509\" src=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild2.jpg\" alt=\"\" class=\"wp-image-1682\" srcset=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild2.jpg 955w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild2-300x160.jpg 300w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild2-768x409.jpg 768w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild2-18x10.jpg 18w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full wp-container-content-ba7fdeb7\"><img decoding=\"async\" src=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/ezgif.com-resize-video-2.mp4\" alt=\"\" class=\"wp-image-1679\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group wp-container-content-ba7fdeb7 is-layout-constrained wp-block-group-is-layout-constrained\">\n<blockquote class=\"wp-block-quote is-style-default has-ti-fg-color has-text-color has-link-color wp-elements-2c2173c03867a4166908c83507f8a541 is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left is-style-text-annotation has-ti-fg-color has-text-color has-link-color has-small-font-size wp-elements-87092ac22530f7a550c3ddc2b5d86588\">KONCEPTET<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:96px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-ti-fg-color has-text-color has-link-color wp-elements-c31fae4ffe585eba415b73dc670527cb\">Unique but essential<\/h2>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-ti-fg-color has-text-color has-link-color has-normal-font-size wp-elements-3a6bdb6ef1b1fb8f0ea0ffd84fb173a6\" style=\"padding-right:var(--wp--preset--spacing--60)\">The concept was to introduce the perfume as a unique, elegant and prestigious scent, and in this way reach perfume nerds. They would feel that Erba Gold is essential to their collection. <\/p>\n\n\n\n<div style=\"height:83px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full wp-container-content-ba7fdeb7\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"378\" src=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild3.jpg\" alt=\"\" class=\"wp-image-1684\" srcset=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild3.jpg 665w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild3-300x171.jpg 300w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild3-18x10.jpg 18w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full wp-container-content-ba7fdeb7\"><img decoding=\"async\" src=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/ezgif.com-resize-video-3.mp4\" alt=\"\" class=\"wp-image-1685\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full wp-container-content-ba7fdeb7\"><img loading=\"lazy\" decoding=\"async\" width=\"1031\" height=\"571\" src=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild1-2.jpg\" alt=\"\" class=\"wp-image-1683\" srcset=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild1-2.jpg 1031w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild1-2-300x166.jpg 300w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild1-2-1024x567.jpg 1024w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild1-2-768x425.jpg 768w, https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/xerjoffbild1-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1031px) 100vw, 1031px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full wp-container-content-ba7fdeb7\"><img decoding=\"async\" src=\"https:\/\/eliasjildestedt.com\/wp-content\/uploads\/2026\/05\/ezgif.com-resize-video-2-1.mp4\" alt=\"\" class=\"wp-image-1686\"\/><\/figure>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>MEET THE erba gold Fiktivt uppdrag: Produktfilm f\u00f6r Erba GoldFiktiv uppdragsgivare: Xerjoff Uppgift: Konceptuellt case gjort i utbildning. INTRODUKTION MEET Som slutprojekt i kursen r\u00f6rlig bild gjorde vi ett koncept p\u00e5 produktfilm f\u00f6r det italienska lyxparfymvarum\u00e4rket Xerjoffs parfym Erba Gold. KONCEPTET unik men n\u00f6dv\u00e4ndig. Konceptet gick ut p\u00e5 att intruducera parfymen som en unik, elegant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1620","post","type-post","status-publish","format-standard","hentry","category-okategoriserade"],"_links":{"self":[{"href":"https:\/\/eliasjildestedt.com\/en\/wp-json\/wp\/v2\/posts\/1620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eliasjildestedt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eliasjildestedt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eliasjildestedt.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eliasjildestedt.com\/en\/wp-json\/wp\/v2\/comments?post=1620"}],"version-history":[{"count":5,"href":"https:\/\/eliasjildestedt.com\/en\/wp-json\/wp\/v2\/posts\/1620\/revisions"}],"predecessor-version":[{"id":1701,"href":"https:\/\/eliasjildestedt.com\/en\/wp-json\/wp\/v2\/posts\/1620\/revisions\/1701"}],"wp:attachment":[{"href":"https:\/\/eliasjildestedt.com\/en\/wp-json\/wp\/v2\/media?parent=1620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eliasjildestedt.com\/en\/wp-json\/wp\/v2\/categories?post=1620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eliasjildestedt.com\/en\/wp-json\/wp\/v2\/tags?post=1620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}